404 — Not Found Page
The error page that helps a shopper recover from an invalid URL, plus popular products.
Overview
| Item | Detail |
|---|---|
| Template | templates/404.json |
| URL | Any unmatched path |
| Sections | main-404 → featured-collection (“Popular picks”) |
Step-by-step user journey
Step 1 — Hit broken URL
- Typo, old link, deleted product/page
Step 2 — See error message
- 404 heading / copy (
main-404) - Link back to homepage / collections (section content)
Step 3 — Recover via merchandising
- The "Popular picks" featured collection
- Click a product → a valid product page
- Or find the right product using the header search
Step 4 — Continue shopping
- The navigation menus work as normal; the global UI is intact
Merchant tips
- Keep the 404 copy clear: "Page not found" plus a helpful CTA
- Point the featured collection at your best sellers
- Monitor broken marketing links in analytics
<!-- BEGIN GENERATED: theme-editor -->
Theme Editor settings
Each section below links to its full settings reference — every setting with id, type, default and a screenshot of the panel.
| Section | Type | Settings | Blocks |
|---|---|---|---|
| Featured collection | featured-collection | 28 | 0 |
| 404 page | main-404 | 0 | 0 |
Full index: settings reference
<!-- END GENERATED: theme-editor -->Related files
templates/404.json
sections/main-404.liquid
sections/featured-collection.liquid